Brown County Expo Center Redevelopment
The design team for the Brown County Expo Center faced one significant challenge: Create a new structure worthy of standing next to the iconic and historic Lambeau Field.
The state-of-the-art facility will be a catalyst for economic development and tourist destination travel for the region. It is designed to meet the next generation of expo hall trends and compliments the overall district, including 125,000 square feet of flat expo space to be able to attract different kinds of shows that would never have considered the Green Bay area before.
When construction is completed in January of 2021, the design team in confident the new center will be a strong complement to Lambeau and will enable the Green Bay Packers to attract larger, high-profile events such as the NFL Draft.
Led by POPULOUS and Kahler Slater Architects, GRAEF is providing structural and civil engineering, landscape architecture and site surveying for the $93 million, 300,000-square-foot project.
The Expo Center’s unique, sloping roof and glass walls on the front of the structure will both activate the street below and provide views of Lambeau from within that will enhance the site as a destination.
$93 Million Project Cost
300,000 Square Feet