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St. Francis Active Urban Corridor Planning and Implementation

In 2003, the City of St. Francis, Wisconsin sought a way to address the significant issues of economic development and new approaches to land use in a Smart Growth Plan. In 2014, the City determined it was an appropriate time to review and update this plan to reflect changes and growth with in St. Francis. As manager of the initial project team and the 2014 update team, GRAEF provided a close review and creative look at how the community could plan effectively, efficiently, and sustainably.

The updated plan included creative economic development approaches that considered local trends in commercial and residential development and the unique opportunities that Milwaukee’s South Shore offer St. Francis for development and economic progress. The update also included St. Francis’ stakeholder position as a leader around the Aerotropolis Milwaukee development. Being positioned just north of the airport, the community will directly benefit from the development’s success. Finally, the GRAEF team considered and updated the Land Use Plan to honor living, working, shopping, commuting, and recreating in St. Francis.

A specific highlight of the community’s corridor improvements, GRAEF landscape architects worked directly with the City to develop a Streetscape Master Plan for six major roadways. One major portion of the plan was to develop general streetscape design guidelines as an outline for future roadway improvements including: pedestrian safety improvements, enhancements for the pedestrian zones, updated street lighting, recommendations for street trees and ornamental plantings and the creation of a new City identity in the form of new gateway monuments, signage elements and custom identifiers. A thematic seasonal banner program was proposed as well as the development of new, custom City-wide road name signs.

Other Projects


Ashwaubenon TID 5 Master Plan


Waukesha Central City Master Plan


Waterfront Development & Comprehensive Outdoor Recreation Plan

Caterpillar Heritage Museum_header

City of Neenah InfiniteGIS

Hales Corners San MH Inspection

Hales Corners GIS

Ellsworth GIS

Village of Elllsworth GIS

St. Francis Active Urban Corridor Planning and Implementation Contact

Kressin, Pat Cropped

Pat Kressin

Vice President of Business Development